Why You Should Consider Having a Blog.
Definition of BLOG:
“A publication of content and Web links, sorted in chronological order, with the most recent at the top. The content reflects personal or corporate interests, and is almost always written by an individual. Blogs were originally called web logs or weblogs. However, as “web log” can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog” was coined, and became the common term. “
Blog content varies dramatically. While often it reflects what is happening in a person’s life, there are many blogs used by companies to distribute content. Some affiliate / reseller programs use them as a way to control what is published about their company and its offerings on partner sites.
There Are Literally Tens Of Thousands Of Blogs On The Internet Today.
Some major corporations’ web sites contain internal blogs, where employees can post their thoughts, ideas and more; sometimes they are public, sometimes not. But mostly, blogs are hosted on independent web sites. When using one of these, the diary keeper, or blogger, logs in and starts posting his or her thoughts in real time to the Internet. Witnesses to events can comment on breaking stories faster than the mainstream media, which usually are at least one hour from being ‘live on the scene’. Thus, bloggers can publish reports and commentaries live on the Internet, and provide information to the world faster than traditional media, all without a publisher or editor to review or approve their work.
As powerful as this may seem, the real power lies in syndication, which gives any writer the ability to broadly distribute their writings by plugging the content into an RSS feed: Really Simple Syndication.
Imagine the possibilities. You can now have your content spread through the entire network in the twinkling of an eye, to build an audience overnight. You’ve just tapped into the ultimate in viral marketing and branding.
This ability has brought forth a whole new type of guerrilla marketing. While at first blogging was simply seen as something neat to do, when the concept hit the mainstream, people realized that they could be used to build personal and corporate credibility that would attract customers.
If you are thinking about using a blog for your business, the key to remember in making a blog work for you is to focus on a topic that relates to your work and or expertise.
Like any other communication medium, blogs’ effectiveness depends upon quality of content and execution. If you plan on starting one for your business, below are some easy steps to follow:
1. Keep it up to date, a blog which people will consider
relevant should be updated every few days. Concentrate
on providing the most current information on issues
facing your industry, or information of interest to your
marketplace at large. Also remember to post any breaking
news you come across as soon as you find it.
2. Ask for Feedback: Successful blogs encourage reader
participation. If you are afraid of criticism, or don’t
want to host a debate forum on your ideas, or your
company policies, stick to publishing informative
articles on your website.
3. Link to numerous outside resources and to other weblogs
with like content. It shows your readers that you are
keeping up to date on what is going on elsewhere too.
4. Keep it Simple, use very few graphics, and simple color
schemes. Focus on the text; that’s why people come and
read your content anyhow. If you discuss many topics,
use categorical sections, and keep archives of older
material.
5. Remember, you too were clueless about blogs, possibly
not all too long ago. Many of your readers are probably
clueless regarding blogs, XML, RSS. In fact, many may
not know when they are even reading a blog.
6. Be Patient, expect a small readership initially, and
allow your audience to grow organically. The better the
content you provide, the quicker your audience will grow.
Whether blogging turns out to be a passing fad, or if it proves itself to be a whole new way to communicate with existing and potential customers, you owe it to yourself, and your company to examine what the potential is for you.
Another good reason to consider blogging is most businesses hit a wall at some point, wherein they have posted so much information on their business online that they struggle to find new items to post about themselves which keep their web site looking fresh and attractive, and encourage visitors to come back. For any businesses that have reached this point, blogs may prove to be an answer.
Content is a necessity for online businesses, because it gives visitors a reason to come back.
There are many ways to build a successful blog. What it really comes down to is offering readers relevant, interesting information, and providing links to resources and news.
To succeed, it is essential that your blog provides readers more than just facts and links. You need to insert observations and commentaries. Your readers can probably get all the information you are presenting elsewhere. What they can’t get is your commentary or analysis. If it’s good, or humorous, people willremember it, and soon come to consider you an expert in your field.
